In recent times, the aftermath of the credit fraud and online thefts going viral, there has been a surprising large increase in the number of women shoppers online. The statistics show that out of 200 million people who do online shopping, 35% are women and this trend has stretched out rapidly. It’s been recorded that 30%-45% of women prefer doing shopping online. In a recent statistical report it shows that 6 out of every 10 purchases are done by women. What has led to this sudden upsurge in women shoppers? It’s pretty tricky changing them from traditional mall shoppers to online shoppers. This is because there has been a set of rules which the online retailers have followed which has got them this incredible ever growing base of women shoppers.
Listed below are some of the techniques they have used for baiting online women shoppers.
- Engaging and updating the customers by sending them email newsletter and ads, which women prefer going through before they shop.
- Coupons and gift cards are given at regular intervals to ensure the regularity of their customers and keeping them interested.
- Consumer reviews play an important role by giving a better information of the product and help the customers in making the decision.
- The final step involved is the increase of people using tablets and mobile devices, as these are comfortable for online usage, they have become helpful tools in online shopping.
A case study shows that women are low risk shoppers they prefer scaling up slowly to higher priced goods but once they like an online retail they will help grow a fan base by sharing the experience with their friends and be a part of it as a loyal customer too. This chain reaction has led to a boom in the online industry and an increase in women shoppers online. Since it’s easier to bait women with the hopes of a good shopping, online retails do their best to provide the ultimate relaxed shopping experience with ease of comfort. The realization of this truth has led to a turnover of customers from vintage shopping to the new type which is getting all the hype from its vast network of women customers.
So it’s a good time for online shopping retails as more woman take over internet shopping as part of their regular life activity. In certain ways it beats the regular businesses in availability and a wider range of choice of surplus. So recently companies like Stylebling.com emerged expressing fashion language and griping the online shopping in clothing for women’s.
STYLEBLING is a place where ideation of the product takes place leading to different steps like designing, manufacturing, packaging and marketing.
For more details visit: – http://stylebling.com/